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Nutrizaza is a social enterprise created by committed actors sharing a common vision of development: Gret, TAF (a Malagasy agro-industrial group), the Association for the Promotion of Entrepreneurship in Madagascar, Investisseurs & Partenaires, and SIDI. Nutrizaza distributes fortified food products for children and families through various channels. For instance, through its network of facilitators, Nutrizaza sells ladles of fortified porridge (Koba Aina, or KA) in disadvantaged neighborhoods of Madagascar’s major cities. Through its network of grocery stores, it sells ready-to-prepare sachets of Koba Aina, as well as, more recently, chocolate bars and muesli-style snacks. Finally, Nutrizaza also establishes structuring partnerships with NGOs and local associations, allowing it to sell batches of Koba Aina. The social enterprise is thus based on an innovative and diversified model to fight malnutrition on the “Grande Île.”
Despite considerable natural resources, Madagascar has one of the highest poverty rates in the world: 80% of the island’s inhabitants live below the poverty line, 85% of whom are in rural areas. Madagascar’s economy is essentially based on agriculture. Furthermore, the country is highly vulnerable to climate change. 42% of children under the age of five, representing more than 2 million young people, still suffer from chronic malnutrition.
This social enterprise currently employs more than 200 people, including 70 facilitators responsible for distributing Koba Aina in the poorest areas of the network’s cities. Nutrizaza distributes over 42,000 rations per day, including 23,500 by the ladle, to the most vulnerable populations. Although difficult to measure precisely, the number of annual beneficiaries of the porridge distributed by the facilitators and the consumers of the brand’s other products is estimated at 16,000. The company thus participates in the fight against child malnutrition in the country, which remains far too prevalent.
